Shirkadda Benetton waxaa aasaasay Luciano Benetton talyaaniga horaantii 90aad ee qarnigii la soo dhaafay. Waxyaabaha lagu soo saaro calaamadahan, waxay ku suganyihiin meelaha ugu sarreeya ee caan ah ilaa maanta. Sidaa daraadeed, sii-deynta cusub ee dayrta iyo qaboobaha Benetton 2016-2017 waa daneyn weyn u leh macaamiisha adduunka.
Noocyada Qorshaha Benetton ee Dayrta 2016
Tartanka Benetton waxaa lagu gartaa sifooyinka kala duwan, kuwaas oo ay ka mid yihiin:
- Isticmaalida qaababka midabka dhalaalaya oo dhalaalaya si loo abuuro moodooyinka dharka. Tani waxay ka dhigeysaa nooca caanka ah ee caanka ah ee dadka dhalinyarada ah, maadaama uu siinayo fursad uu ku doorto waxyaabo kala duwan oo midabo kala duwan leh;
- Isticmaalka teknoolojiyada khaaska ah ee loo marinayo dhogorta iyo midabaynta alaabta la dhammeeyey;
- Codsiga sicirka qiimaha ee loogu talagalay macaamilka caadiga ah.
Goobta Benetton dayrta-jiilaalka 2016-2017 waxaa matala noocyada noocyada gardarrada ah:
- Xafiiska Classic Benetton oo ku habboon dayrta 2016, taas oo ku haboon sameynta sawir ganacsi ;
- dhalinyaro dhalaalaya oo dhalaalaya oo noocyo kala duwan leh;
- xirxiray xirashada maalin walba.
Sida qalabka wax soo saarka ee alaabta asaasiga ah loo isticmaalo: suufka iyo saxaradaha, dhogorta, dharka.
Dharka, oo lagu soo bandhigay ururinta Benetton dayrta-jiilaalka 2016-2017, waxay noqon kartaa mid si isku mid ah u dhammaystirto qaybo kala duwan, oo kala duwan kaas oo ah mid aad u ballaaran. Doorasho noocyo kala duwan oo bacaha ah, suumanka, galoofyada, madax-dhowrka.
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